In 2011 Clarke Energy underwent a rebranding of its global operations. Following a competitive tendering process Clarke Energy selected Glorious Creative as our chosen design agency and brand consultancy. Clarke Energy specialises in the production of gas-powered generation facilities utilising combined heat and power (cogeneration).
The rebranding was a complex operation and required coordination across 10 countries with different cultures, multiple departments and many different target markets (including the utilisation of natural gas CHP, biogas, coal seam gas, special gases and more).
Our new tag line ‘Engineer-Install-Maintain’ clearly states where we add value to the GE’s Gas Engine Division products we supply. Our company values Quality, Reliability, Integrity and Accountability highlight what we stand for as a business.
Glorious Creative have now produced a case study on how this brand implementation was achieved. To contact Clarke Energy get in touch with one of our regional offices here. You can also follow Clarke Energy on Twitter @clarkeenergy.
